About Us

About Us

Blueprint Planning International Sdn Bhd (201201035166 / 1019648-K) is a licensed financial services provider, incorporated on 5 October 2012 and regulated by Bank Negara Malaysia (BNM). With over a decade of expertise in the financial industry, the company specializes in offering tailored financial solutions, including wealth management, risk planning, and investment advisory services.

Blueprint Planning International Sdn Bhd is committed to providing comprehensive and client-centric financial solutions. As a licensed entity under BNM, the company adheres to the highest regulatory standards, ensuring transparency, trust, and professionalism in all financial dealings.

At Blueprint Planning International Sdn Bhd, our philosophy is anchored in a singular principle: 
“We Plan. You Prosper”

This guiding belief shapes every aspect of our advisory process. Through our proprietary 7-Step Quality Advice Process, we deliver thoughtful, effective solutions to the complex financial challenges our clients face throughout their lives.

To redefine financial advisory through holistic planning, strategic clarity, and unwavering fiduciary integrity, empowering individuals and families to build resilient wealth, preserve legacy, and thrive across generations.

Our mission is to serve with unwavering commitment to client interests, guided by our core principles of Planning, Advice, and Product. We deliver personalized and holistic financial planning solutions, uphold the highest standards of integrity and professionalism, and continuously enhance our expertise through global best practices and strategic partnerships. In every stage of life, we stand by our clients to provide clarity, confidence, and enduring value.

Who We Serve

At Blueprint Planning International Sdn Bhd, we serve individuals, families, businesses, and firms, with many clients referred through trusted networks.

We build long-term relationships, guiding families and supporting wealth transitions across generations.

Our advice is tailored, whether for comprehensive planning or specific financial goals. By understanding what truly matters, we provide clarity, confidence, and peace of mind, helping clients make informed decisions with integrity.

Core Values

Personalized Care

We listen, understand, and work with you at every stage of life to give you the clarity to build your financial future.

Commitment to Quality

We take ownership of your goals, delivering high-quality advice backed by continuous professional growth.

Integrity & Openness

We provide unbiased guidance, clear on fees, risks, and opportunities, keeping you fully in control of every decision.

Market Positions & Strength

Licensed & Regulated

Approved by Bank Negara Malaysia, ensuring compliance with industry best practices.

Expert Advisory Team

Comprising experienced professionals dedicated to financial excellence.

Client-Focused Approach

Custom-tailored financial solutions to meet diverse client needs.

Strong Industry Network

Partnerships with leading financial institutions and insurance providers.

Our Team

Raju K. Ramasamy (KR Raju)

Founder & Advisor

Licensed Financial Planner (CMSRL/A9743/2009)

Seliyan Swaminathan

Chief Executive Officer & Director

Certified Financial Planner, CFP®

Dr. Rajendaran Vairavan

Director

Certified Financial Planner, CFP®

Meet The Team

Raju K. Ramasamy (KR Raju)

Advisor
Licensed Financial Planner (CMSRL/A9743/2009)

K R Raju is a veteran in the financial planning industry, with over 40 years of experience.

Founded in 2012 by Mr Raju K. Ramasamy, Blueprint Planning International has grown rapidly and established itself internationally.

After completing the LUTC (Personal insurance module in 1993), Raju qualified for the prestigious Million Dollar Round Table (MDRT) for the first time.

In 2015, Raju attained Qualifying & Life Membership of MDRT. Among some of his remarkable accomplishments after completing his LUTC Business Insurance course is to qualify for MDRT with just one case.

He further continued his studies by achieving his ChFC, and CFP qualifications and eventually set up a financial planning practice licensed by the Securities Commission Malaysia.

During this time, he has built strong relationships with some of the leading practitioners in Australia and the UK, learning from their practice models. His Practice model of PLAN/STRUCTURING, ADVICE & PRODUCT SOLUTION(PAP) has resulted as one of the top Financial Planning Brand, which has produced numerous advisers as award winners (Malaysian Financial Planning Awardees (MYFPAA) in the country. The former president of the Malaysian Financial Planners & Advisers Association (MFPAA) consistently contributes to the industry through his speaking engagements and articles.

He proceeded to delve into both writing and public speaking, where he explored his ideas and started sharing his experiences and thoughts.

K.R. Raju is the Author of

► A Strategic Plan to Achieve the Million Dollar Round Table, 2000 (Translated into the Malay Language, 2001 & Chinese language, 2002)

► Winning Strategies to Achieve MDRT, 2003

► Don’t Ignore Your Calling to Achieve MDRT, 2024

► How to Live and Die with Dignity, Financial Planning Shows you the way, 2024

He strongly argues that purchasing financial products without a plan is akin to taking medication without first assessing one’s medical condition

Seliyan Swaminathan

Certified Financial Planner, CFP®

FAR (Financial Adviser Representative) License

CMSRL (Capital Market Services Representative) License Licensed Financial Planner (eCMSRL/B9985/2020)

FIMM (Federation Of Investment Managers Malaysia) License

PRS (Private Retirement Scheme) License

Chief Executive Officer & Director, Blueprint Planning International Sdn Bhd

Seliyan Swaminathan is a Licensed Financial Planner and Financial Adviser with over 17 years of experience in Malaysia’s financial services industry. He holds the Certified Financial Planner (CFP®) designation and is licensed by both the Securities Commission Malaysia and Bank Negara Malaysia, enabling him to provide holistic, unbiased financial solutions across investments, insurance, estate planning, and cross-border advisory.

Seliyan began his career in information technology, working as a developer after graduating in 1996 and completing his Master’s in Information Technology from Charles Sturt University in

2001. In 2008, he made a strategic transition into financial services, starting as a unit trust agent and quickly distinguishing himself through performance and client impact.

In 2015, he joined Kenanga Investors Berhad as a Group Manager, where he earned accolades as Top Group Manager and Top Rookie Manager in his first year. He successfully managed seven downlines, oversaw RM10 million in Assets Under Management (AUM), and served over 250 clients.

In 2018, Seliyan joined Blueprint Planning International Sdn Bhd, where he now serves as Chief Executive Officer & Director, championing comprehensive financial planning and client empowerment. His approach integrates regulatory compliance, strategic portfolio construction, and legacy planning, tailored to both local clients and expatriates living and working in Malaysia.

Philosophy & Impact

Seliyan believes that everyone, regardless of background,deserves to live life fully, free from unnecessary financial fear or worry. His mission is to help clients build strong financial foundations and achieve the lifestyle they aspire to through personalized, ethical, and forward-thinking strategies.

He regularly educates clients on the importance of having a financial blueprint, and takes pride in guiding them toward financial confidence, peace of mind, and long-term success.

He believes that financial readiness provides the confidence to embrace life’s adventures and that true wealth lies in the freedom to live meaningfully.

Dr. Rajendaran Vairavan

Certified Financial Planner, CFP®

Islamic Financial Planner, IFP®

Associate Estate Planning Practitioner, AEPP®

FAR (Financial Adviser Representative) License

CMSRL (Capital Market Services Representative) License Licensed Financial Planner (eCMSRL/C3616/2024)

FIMM (Federation Of Investment Managers Malaysia) License

PRS (Private Retirement Scheme) License

Director, Blueprint Planning International Sdn Bhd

Dr. Rajendaran Vairavan is a Licensed Financial Planner and Director of Blueprint Planning International, with a proven track record of helping individuals and families achieve financial clarity and confidence. He holds the Certified Financial Planner (CFP®), Islamic Financial Planner (IFP®), and Associate Estate Planning Practitioner (AEPP®) designations, and is licensed by both the Securities Commission Malaysia and Bank Negara Malaysia.

Before joining Blueprint Planning International in June 2025, Dr. Rajendaran built a diverse career spanning financial advisory, estate planning, investment management, and insurance. His previous roles include:

  • Licensed Financial Planner at FA Advisory
  • Estate Planner with Rockwills Corporation (Franchisee)
  • Unit Trust Advisor at Kenanga Investors Berhad
  • Life Planning Advisor with Great Eastern Life Assurance

His career foundation began in academia and research, where he earned a Ph.D. in Microelectronic Engineering from Universiti Malaysia Perlis (UniMAP) and contributed extensively to higher education and market research consultancy.

Philosophy & Impact
Dr. Rajendaran is passionate about raising financial literacy nationwide. He is a regular speaker at universities, community programs, and national workshops supported by FPAM, MFPA, and CMDF. His professional insights have been featured in publications such as The Star, New Straits Times and Free Malaysia Today, where he has addressed key issues including:
• EPF withdrawals and retirement adequacy
• Bankruptcy policy and financial resilience
• Personal money management and financial behavior
At Blueprint Planning International, Dr. Rajendaran leads with a client-first philosophy. His mission is to make financial planning accessible, structured, and meaningful for all Malaysians, empowering every client to:
• Protect their assets
• Grow their wealth
• Plan their legacy with confidence

Premah Rasamanie

General Manager

Blueprint Planning International Sdn Bhd

General Manager, Blueprint Planning International Sdn Bhd

Parameswary Yogalingam

Client Implementation Support

Blueprint Planning International Sdn Bhd

Client Implementation Support, Blueprint Planning International Sdn Bhd